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Mars launches Galaxy ‘Win a Million Moments’ on-pack promoMars is launching Win a Million Moments, an on-pack promotion offering customers the chance to win and choose from a prize fund of over £13 million of prizes.
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Heineken serenades on Valentine’s Day with new Facebook appHeineken is helping ignite romance this Valentine’s Day with the launch of a new Facebook application called ‘The Serenade’.
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Syco promotes Labrinth’s latest track with social media competitionEssence digital have been tasked by Syco to create a digital pre-release campaign for music artist and producer, Labrinth, or Timothy McKenzie.
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Creative Review: McDonald’s and Harper Collins
Paul Iaquaniello, creative director at Space, reviews the McDonald’s promotion in partnership with Harper Collins which offered free books with Happy Meals.
Opinion: Embrace loyalty programmes or risk losing customers
ICLP, the loyalty marketing and customer relationship management company, is calling on UK retailers to adopt customer loyalty programmes as a means of surviving the tough economic climate.
Opinion: Loyalty my arse
Craig Smith, planning director at Wax Communications, looks at how even the most loyal coffee drinker can be encouraged to switch their allegiance by constantly being offered something new and excitin ...